AI Content Engine for Regional OTT Platform

THE CHALLENGE

Shemaroo's OTT platform needed to compete with global giants in India's regional content market. Their existing recommendation system had low engagement rates, content discovery was poor across 12+ languages, and manual content tagging couldn't keep pace with their growing library of 100K+ hours of content.

OUR SOLUTION

We built a multilingual AI content engine combining custom NLP models for 12 Indian languages, automated video understanding using multimodal AI, and a hybrid recommendation system that blends collaborative filtering with content-based signals. The system auto-generates metadata, thumbnails, and personalized content feeds for each user.

MEDIA

Virtasy NFT marketplace

Content management dashboard

RESULTS

TECHNOLOGIES